The Be the Business team | Be The Business

Adam Hardy

Head of Research & Insight

Adam’s focus lies in understanding what works, why and how. That could be running surveys of SMEs or managing trials of our programmes to evaluate their success..

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Alex Hicken

Strategic Operations Lead

Alex designs and builds systems to enable the partnerships team to do what they do best. She enjoys using her scientific background to test and learn new process automations..

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Amber Rees

Customer Success Coordinator

Amber is part of the delivery team for The Productivity Programme and is focused on ensuring that all participants have an enjoyable and enriching experience..

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Angela Veljanoska

Marketing Executive

I contribute to our social media presence and the creative aspects of BtB. My role involves crafting compelling content to increase external awareness of our company..

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Anna Drummond

Head of BtB Lab

Anna’s job is all about finding the sweet spot where a partnership with Be the Business helps unlock a corporate’s strategic goals and benefits SMEs across the UK..

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Anthony Band

Strategic Partnerships Manager

In my role at Be the Business, I serve as a key driver in transforming SME data into impactful thought leadership reports, strategically positioning our partners as authorities in their field, sector, or product, making 24/25 more productive..

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Anthony Impey

CEO

Anthony is always looking to apply his skills as an entrepreneur to find opportunities for us to innovate and grow so that we can help even more business leaders transform their productivity..

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Becky Nelson

Customer Success Lead

Becky oversees the delivery of all our programmes. She is focused on the customer experience and making sure that people get the most from their time with us..

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Bilal Jussab

Technical Lead

Bilal is an all-round technologist. He prefers getting stuck in and making things happen. He is hand’s on at Be the Business, focused on building awesome web and digital assets..

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Dean Thompson

Senior Policy & Public Affairs Manager

I am responsible for developing and delivering the organisation’s policy and public affairs programme. I use the insights developed from our research to write new policies on subjects that are central to our aims and I engage with corporate partners, institutions and all levels of government including ministers and members of parliament to advance our agenda..

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Eilidh McDade

Marketing Manager

Eilidh makes sure that SMEs in the UK know what we have to offer through our socials, newsletters and digital outreach. She helps to come up with creative marketing solutions to serve the organisation and highlight our best work..

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Fiona Krasniqi

Senior Policy & Public Affairs Manager

Fiona leads on our public affairs and policy efforts. From ensuring we engage with MPs to planning events that put SMEs front and centre, she gives businesses a voice..

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Gabija Marcinkeviciute

L&M Administrator

As an L&M Administrator, I am responsible for managing and facilitating two programmes, Advisory Boards and The Productivity Programmes, serving as the primary liaison for the participants and overseeing the coordination of meetings, note-taking, and action implementation to ensure the successful delivery of these initiatives..

Harry Rawlings

Strategic Partnerships Account Executive

Harry's work centre’s on pinpointing where a partnership with Be the Business can unlock mutual benefits and bring positive outcomes to SMEs across the United Kingdom..

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Heather Watts

Strategic Partnerships Account Executive

Prospecting potential strategic partners, encouraging the diffusion of best practise from corporates to SMEs through our programmes to enhance UK productivity..

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Helen Puddefoot

COO

Helen keeps the boat afloat and focuses on building good processes and problem solving with the team to make things happen, all to ensure we put our funding to best use..

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Helen Wilson

Talent manager

Helen is dedicated to optimizing our team's performance, focusing on people strategy, staff well-being, recruitment, training, and refining internal processes to cultivate a high-performing and engaged work environment..

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Holly Midwinter

Customer research and insights manager

Holly listens to our customers so we can confidently say: "We know what’s keeping business leaders up at night and what support would help them sleep better.".

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Hunter Ruthven

Senior Lead of Marketing and Brand

With the real-life experiences of UK businesses one of the key ways leaders can learn from each other, Hunter spends most of his time bringing together inspiring stories though our insight generation and marketing work..

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Ioana Axinte

Product Manager

Ioana brings her diverse experience in both the corporate, business and educational sectors. She loves navigating uncertainty and the unknown, which helps her build deep empathy with the audience she designs with, creating products and launching innovative new solutions out in the world that have a lasting impact..

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Ioana Jago

Project Manager

Make it happen! This is the point when projects land in my inbox and I become responsible for their delivery. Additionally, I support my team with project scoping, critical assessment of a project's alignment to our company purpose, and forming high-performance cross-functional teams focussed on minimising complexity and maximising impact..

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Jenni Farge

Co-head of finance

Jenni's role is to manage the finance ledger, ensuring accurate reporting to budget holders, trustees and auditors. She works closely with colleagues to help create budgets and structure income for future projects..

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Jitka Drahotska

Course Administrator

Jitka helps deliver the Click Start London project, a digital skills course for young professionals that promotes social mobility and connects young people with the UK's apprenticeship providers and SMEs..

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Joe Scott

Customer Success Coordinator

My role as a Customer Success Coordinator is to help our Volunteers and Customers access everything that our Productivity Programme has to offer..

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Josh Sheppard

Senior Evaluation & Insights Manager

Josh has conducted several pieces of important research, in particular on the impact of coronavirus on businesses. He also works closely with corporate partners on a number of projects..

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Julie Andrew

Assistant accountant

Julie's role is to support the smooth and efficient running of the day-to-day Be the Business finance systems, as well as making sure everyone gets paid!.

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Lizzie Ball

Co-head of finance

Lizzie works with her co-head of finance to make sure all things finance are as good as they can be and supports number crunching for everyone and everything at Be the Business..

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Lori Sartwell

Senior Partnerships Manager

With a talent for bringing businesses together, Lori always strives for partnerships that embody the saying "the whole is greater than the sum of its parts"..

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Lucinda Nascimento

Customer Support Administrator

As part of the Product team, I deliver high-quality customer service to our prospective customers including triaging their business needs and matching them to the appropriate Be the Business programme or support..

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Lucy Brown

L&M Administrator

It’s my responsibility to ensure that our SME’s and volunteer board members have a smooth and enjoyable journey with Be the Business.

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Maarja Toomsalu

Customer Success Coordinator

Maarja is focused on ensuring that our programme participants have a smooth and enjoyable experience – making sure issues are resolved and plans are delivered..

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Rebecca Clifton

Senior Lead - Partner Delivery

Rebecca makes sure we deliver on what we promise. She ensures that product delivery is excellent and that Be the Business delivers a high-quality experience for our partners working with us to transform UK productivity..

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Shazana Madarbukus

L&M Administrator

I help to ensure that everyone has a brilliant board programme experience..

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Sheena McDermott

Head of Product

Sheena is responsible for finding ways to get businesses sharing insight and the smooth running of our programmes..

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Simisola Adedeji

Strategic Partnerships Manager

Simi focuses on developing dynamic corporate and grant partnerships for Be the Business Labs, dedicated to spearheading impactful practitioner-led research aimed at enhancing SME productivity..

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Sophia Wedderkopp

Interim Head of Knowledge Centre

Sophia likes to create and deliver campaigns that get the Be the Business message out, bringing together the needs of small businesses with the experience of our partners..

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Steven Lambert

Volunteer Relationship Manager

Steven helps develop long-lasting relationships that support, develop, and encourage business leaders to get the best out of our programmes..

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Sue Chellew

Finance Manager

I split my time between the Click Start project which aims to get young adults into digital careers and the rest of my time is spent producing our management accounts, budget holder meetings, pro bono calculations and audit work..